Job Category: Sales and Marketing
Job Types: hybrid Fulltime
Job Location: Gauteng territory Midrand
Salary Package: Competitive salary plus perfomrance based incentives
Role Overview
Our Client is seeking a dynamic, data-driven, and creative Brand Manager to lead the strategic growth of their portfolio in the Johannesburg market. In this role, you will oversee end-to-end brand management, from consumer insights and campaign execution to budget management and ROI tracking. If you have a passion for consumer trends and a proven track record of growing brands in the FMCG sector, we want to hear from you.
Key Responsibilities
- Brand Strategy: Develop and execute innovative marketing strategies to increase brand equity, market share, and profitability.
- Campaign Management: Lead the creation of 360-degree marketing campaigns across digital, print, TV, and instore channels.
- Data Analysis: Monitor market trends, competitor activities, and consumer insights to identify new business opportunities.
- Cross-Functional Collaboration: Partner with trade marketing, sales, and supply chain teams to ensure seamless product alignment and launch execution.
- Financial Oversight: Manage the brand’s marketing budget, ensuring optimal allocation and measurable ROI.
Requirements
- Education: Bachelor’s degree in Marketing, Business Management, or a related field.
- Experience: Minimum of 3–5 years of brand management experience specifically within the FMCG industry.
- Proven Track Record: Demonstrated success in launching new products and managing high-budget marketing campaigns.
- Skills: Strong analytical capabilities (interpreting retail data like Nielsen/IRI), exceptional communication skills, and commercial acumen.
- Location: Based in or willing to relocate to Johannesburg.